I have directed the complete production process for each video showcased here, from the initial scriptwriting and storyboarding stages through to directing, filming, and editing. Each piece has been meticulously crafted with a specific target audience in mind, whether it be prospective families, current students and faculty, alumni, or donors. This section highlights my ability to engage diverse audiences and meet strategic communication goals through dynamic video storytelling.
Valley Christian Elementary Promotion
This video is one of three promotional pieces for our campuses, specifically designed to introduce Valley Christian Elementary to prospective families and students. It played a key role in our Admissions campaign, which successfully reached full enrollment capacity for the Elementary campus. I led the entire production process, from scriptwriting and capturing all B-roll footage to post-production. This video was also featured in commercials aired on CalHigh, further amplifying its reach and impact.
Conservatory of the Arts Program Promotion
This video serves as the primary introduction to our K-12 arts program for both prospective and current families and students. Collaborating closely with the vice president and program director, I crafted the script and directed the entire production to highlight key aspects of the program. This piece now stands as the main promotional video on Valley Christian’s website, designed to showcase the breadth and depth of our Conservatory program to new and interested families.
Why Giving Matters - Philanthropy Appreciation
Designed to honor our current donors and encourage new contributions to our annual fund, this video directly contributed to our philanthropy campaign, which raised over $1 million in donations. I managed all aspects of its production, from direction to filming and editing. In 2023, CASE acknowledged the video’s effectiveness with the Creative Video Award for Fundraising & Stewardship, underscoring the tangible impact of philanthropic support on our institution.
Emergency Preparedness: Lockdown
Part of a four-video series on emergency preparedness, this instructional video enhances emergency readiness across our K-12 school community, including employees, students, and faculty. I took the lead in directing, filming, and editing, and also contributed to the scriptwriting. This internal communication piece is crafted to effectively convey essential safety protocols in an informative yet engaging manner, ensuring it serves as both an educational and accessible guide that enhances retention rates among viewers.
